Jeannine Aniol
Account Director
- Hometown: Chicago (South Side), IL
- Favorite Sport: Baseball (on a hot summer day)
- Favorite Entertainment: Concerts
- Personal Passion: Rehabbing/finishing my home
- Fun Fact: I used to be a dance teacher
- Never Misses: Any family function…and there are tons of them
Jeannine began her marketing career in 1994 with Target Marketing, a national B2B hospitality company. While there, she developed promotional packages for upscale country clubs, restaurants and hotel chains such as Hilton and Marriott. After a few years of seemingly endless travel, she returned to her hometown roots in Chicago and its renowned sports and event marketing community.
She found just what she was seeking at WRAPZ, a start-up sports therapy equipment manufacturer. Jeannine worked with superstar athletes including Michael Jordan, Scottie Pippen and Tiger Woods. She organized and implemented special events for them such as golf outings, charity events, sponsorships and trade shows.
With sales, event marketing and operations experience under her belt, Jeannine joined independent agency Stern Hall in 1999. At Stern Hall, Jeannine fostered a longstanding relationship with Kraft Foods and oversaw multiple Kraft brand initiatives, including the Kraft Multicultural Marketing Group.
Later, Stern Hall became Hall Event Group which soon thereafter became 361° Experiential, a division of Draftfcb. Now Jeannine is responsible for managing and building the GlaxoSmithKline and Kmart businesses via engaging, behavior-changing in-store retailtainment, sports sponsorships and experiential consumer events.
Take another look at Jeannine’s journey on her LinkedIn profile.
