Shannon Babcock
Management Director
- Hometown: Montpelier, VT
- Favorite Sport: Football
- Favorite Entertainment: Bruce Springsteen concerts
- Personal Passion: Boston Red Sox
- Fun Fact: I met the Maria von Trapp
- Never Misses: Sunday morning political shows, Red Sox games and Springsteen concerts in Chicago
Shannon brings to 361° Experiential over 17 years of brand marketing, sponsorship, event management and promotion experience. Because Shannon has worked on the client, property, media and agency sides of the business, she has a broad range of expertise for managing and executing client sponsorships and projects.
Throughout Shannon’s career, she has negotiated, managed and produced hundreds of integrated sponsorship and event marketing programs in professional and amateur sports, entertainment, arts and the non-profit sector.
Her property experience includes the NFL, MLB, NHL, NBA, PGA Tour, LPGA, NCAA (football and basketball), NLL, IHL, CBA, colleges and universities, marathons, triathlons, celebrity golf and tennis tournaments, and many others.
Before joining 361º, Shannon ran the marketing department for Tribune Company’s Internet division. Prior to the Tribune, Shannon was the Marketing Director at WNND FM in Chicago. She previously held senior sponsorship, promotions and advertising positions with Cellular One in Chicago and Washington/Baltimore.
Shannon’s brand experience includes Cellular One, Tribune, John Deere, Qwest, Kraft—DiGiorno, Boeing, US Lacrosse, Office Max, Nivea For Men, HP, Washington Mutual and Qualcomm.
For a complete look at Shannon’s background on both sides of the marketing desk, see her LinkedIn profile.
